OUR SERVICES
Develop an Operating System for Marketing
Marketing Strategy
We help you develop and execute marketing strategies that maximize your ROI and drive performance with marketing consulting to Fractional CMO support.
Generate Demand and Leads
With full funnel experience, our focus is helping identify the right audiences across the right mediums withe the right creative to drive engagement and optimize your lead flow for greater sales success.
Marketing Analytics
We help you develop the key insights to marketing performance to allow for improved feedback and decision making leveraging CRM, sales, digital, and inbound data to provide a 360-degree view.
Marketing Team Development
Looking for a cost effective way to improve your marketing leadership? As a Charlotte-based Fractional CMO, I can help hire, train, and focus your team.
Areas of Expertise
Leverage Years of Experience Across the Entire Marketing Ecosystem
Brand Leadership
Inbound Marketing
Digital
Social Media
Marketing Technology
Creative Services
Content Marketing
Customer Advocacy
TESTIMONIALS
ABOUT US
Born to be wild...about data.
I am a data fanatic. Why? Because data does not lie. It may hide but can always be found. Regardless of organization, I have quickly been able to leverage the available data to get key insights into the overall health of an organization. Typically within days.
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With this approach, opportunities are quick to be identified and long-term strategies can be formulated. But always supported by the data.
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But Chris, you ask, not all marketing activity is perfectly attributable, not perfectly aligned with sales performance. While true, I have a saying..."the scale does not need to be right for me to tell if I am gaining or losing weight." By leveraging what we know, and understanding statistical significance, most gaps can be closed and solid inferences can be made. I've done this successfully at all my employers. Now I want to do it for you.
Our marketing consulting and Fractional CMO engagements are built on a foundation of data. Data you own, you control, and you leverage to profitably scale your marketing performance.
Meet Chris Doyle
For 20 years, I have led built top performing marketing teams for small to medium sized business. Since 2017, I have held CMO positions at the largest privately held home and business security company in the southeast and the fastest growing AAA club in the country. Previously, I led sales and marketing for one of the largest promotional product e-commerce companies in the country.
I have led teams as small as 5 and as large as 50, across all disciplines in the marketing ecosystem: brand, digital, content, media buying, social media, marketing automation, and customer advocacy. I have successfully built in-house marketing powerhouses and nimble, outsourced models, and everything in between. My goal is to partner with leadership and develop a marketing framework that supports the companies objectives and is sustainable and scalable for the future.
As a Fractional CMO and marketing consultant, I am an extension of your leadership team, dedicated to building a top performing marketing organization.
CONTACT US
Let's Work Together
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Learn how our marketing consulting and Fractional CMO services can make an immediate and lasting impact on your overall performance and profitability.
Contact us today to schedule a free consultation.